An English football club is reconsidering its decision after referring to the serial killer in a renowned stand

An English football club based on the east coast of London are addressing their sponsors after they inadvertently included the name of a serial killer when renaming one of their stands.

Southend United have sold the naming rights to the West Stand on the Roots Hall grounds to estate agents Gilbert & Rose. Accordingly, the stand was named the Gilbert & Rose West Stand.

This arrangement of words had appeared on season tickets and on the club’s website, The Guardian reported.

Rose West collaborated with her husband, Fred, in the torture and murder of at least 12 young women and girls in the 1970s and 1980s, in addition to the murder of her eight-year-old stepdaughter in 1971.

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Southend had now said he was speaking to the sponsor about a “different arrangement of words”. It competes in the National League, the fifth tier of English football.

Advertising signs around the club’s Roots Hall ground, which simply read Gilbert & Rose, were unaffected.