The anonymous founders of Bored Ape Yacht Club had their public identities shared with the world via a Buzzfeed article published on February 4, 2022.
The NFT community has rallied with the Founders in support and are also receiving a new company update shared by the Founders on what’s to come.
What happened: An article from BuzzFeed Inc. (NASDAQ:BZFD) who questioned whether founders of non-fungible token collections should be able to remain anonymous revealed the identities of Bored Ape Yacht Club founders who go by the pseudonyms “Gordon Goner” and “Gargamel.”
“The Anonymity of Its Founders Raises Questions About Liability in the Crypto Age,” Buzzfeed Author Katie Notopoulos noted.
The author revealed the identities as Greg Solano (32) and Wylie Aronow (35).
Gordon Goner and Gargamel have given several media interviews, including with rolling stone and the New Yorker and also recently chatted with a well-known NFT personality Farokh.
The two founders revealed photos of themselves on Twitter and started a trend of sharing people’s looks on Web2 and Web3.
Doxxed against my will. Never mind.
Web2 me vs Web3 me pic.twitter.com/uLkpsJ5LvN
— GordonGoner.eth (@GordonGoner) February 5, 2022
I was doxed so why not. Web2 me versus Web3 me. pic.twitter.com/jfmzo5NtrH
— Garga.eth (@CryptoGarga) February 5, 2022
The Bored Ape Yacht Club and NFT communities rallied around the founders of the project and never seemed to question the group’s anonymity. Many point to the dangers Buzzfeed may have caused by doxing the founders. The founders recently explained why they wanted to remain anonymous.
“There is a long history of anonymous/pseudonymous founders in crypto, and there are very real reasons why people want to protect their privacy in this space,” the founders told Farokh.
The founders said they wanted to earn the trust of the community, which led to the formation of a Delaware LLC, showing they were serious and dedicated.
“We prefer to be judged on our actions and our work. In our view, it’s about the club, not us.
Related Link: Celebrities Who Own Bored Ape Yacht Club NFTs
And then: Yuga Labsthe parent company of Bored Ape Yacht Club, is reportedly seeking a $5 billion valuation in a funding round. Andreessen Horowitz is one of the related parties of NFT. Interestingly, Horowitz is also an investor in Buzzfeed, which recently completed a SPAC merger.
Over the weekend, Bored Ape Yacht Club shared an update on what’s next for the team.
“Hey Monkeys, I wanted to get this out last night, but it was a wild weekend. So here it is finally – BAYC x MAYC Mobile Gaming Competition Rankings, Ape Fest Dates and a little tease,” the team tweeted.
The team shared the results of a mobile game that was playable by owners of Bored Ape Yacht Club and Mutant Ape Yacht Club. The top 1,000 performers from each collection will receive prizes including a pinball machine and a converted 2002 Honda Accord with Mutant Ape Yacht Club badges.
The team also shared the dates for the highly anticipated Ape Fest 2022, an event for NFT owners in Bored Ape collections.
“We locked down in a sick place in midtown Manhattan for four days – June 20-23,” the article read.
Last year’s event includes a party on a real yacht and a concert with exclusive performances by Lil Baby, The Strokes, Beck, Chris Rock and Aziz Ansari.
The team said Yuga Labs had quadrupled its staff in the past few months and announced three new employees with the roles of co-CEO, chief creative officer and chief operating officer in that position.
Perhaps the biggest update to the article was an image showing a 3D monkey.
“The header image of this message? It’s something else… I can’t talk about it, Gordo will get mad,” the post read.
Some have speculated that the image looks straight out of a Super Bowl ad, or could be a way for the company to highlight its 3D versions of Bored Apes and Mutant Apes that every holder will get for free.
The image could also highlight an upcoming show or movie, with Yuga Labs previously announcing a talent representation deal with Guy Osary this could lead to more media opportunities.
Photo: Courtesy of Scott Beale on Flickr