Bored Apes are everywhere: T-shirts, Twitter handles, beer cans, and just about any other kind of merchandising Bored Ape Yacht Club members can think up for their exclusive NFTs. Now, BAYC and its new token ApeCoin will be part of a new three-part film series from crypto exchange brand Coinbase called The Degen Trilogy.
We are thrilled that Coinbase is making a series of films featuring the BAYC community. Bored Ape NFT holders, submit your ape for casting, details below.???? Mutants, don’t worry – it’s the first film in a trilogy, and you’ll have your own cast for part two. https://t.co/lhsbg4AnuZ
— Bored Ape Yacht Club (@BoredApeYC) April 11, 2022
The announcement was coupled with a casting call for members of the Bored Ape Yacht Club to submit their characters and story ideas. Bored Ape NFT owners are invited to submit their monkey to the movie microsite for the opportunity to be thrown into a three part adventure with ApeCoin, top secret airdrops and special Bored Ape appearances. The microsite is open to anyone with a Coinbase Wallet account and will feature frequent updates throughout the film’s development year, including stories, raffles, and Easter eggs. It will also give users the opportunity to vote on their favorite monkey’s story to collectively create a unique cinematic adventure.
This is all part of Coinbase’s growing branded content ambitions as it aims to use creative entertainment in order to grab our attention and show off its products. In this case, Coinbase is using this series of movies to promote its new NFT marketplace. “We wanted to find a way to celebrate the NFT space and really the usefulness of NFTs, and make it a crossover project that brings new people into the fold,” says William Swann, director of entertainment and culture marketing at Coinbase.
A crowdsourced film project seems natural for BAYC, given that it has stood out among NFT initiatives to give all intellectual property rights to its holders, and spawned high-profile projects like Kingship, Jenkins the Valet’s Writer’s Room and Timbaland’s Ape- In Productions. Swann says that if the project is launched with BAYC, it will open up to other NFT communities very soon.
When it comes to brand marketing, Coinbase’s most hyped splash to date came during the Super Bowl when he subjected millions of viewers to a QR code bouncing across their screens for an entire minute. Swann says the film series goes beyond brand awareness and uses the content to show not only the creative possibilities of NFTs, but also their usefulness.
“Web3 is rapidly changing, ever-changing, and these communities are incredibly engaging,” Swann says. “They are hungry for opportunities. It’s so much fun to provide people with a way to showcase artwork they’re proud of. Even if you don’t have an NFT, you can still participate. So it aims to be able to bring more crypto newbies into the fold.
The first installment of The Degen Trilogy will be presented in June.