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Strive Raises $6M in Series A Funding with Colts’ Jonathan Taylor Among Investors


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Strive, which uses sensor-integrated wearables to monitor and maximize athlete performance, raised $6 million in Series A funding led by Future Communities Capital.

Indianapolis Colts All-Pro running back Jonathan Taylor has also invested in the muscle data company, which intends to direct the funds to its sales and marketing team to try and increase growth. of its athlete and military consumers and to increase its presence in the industrial sector.

Other investors included former Heisman Trophy winner Troy Smith, the SeaChange Fund, SeedtoB Capital, Jas Ventures, Gaingels, Founders First, Macnica Investment Partners, fama Ventures, Biosphere Investment Group and ThinKuvate. Future Communities Capital managing director Rohit Gupta has also been named to Strive’s board.

Strive’s innovative sensors, typically built into compression shorts, use electromyography technology to track movement of the hamstrings, glutes, and quadriceps to quantify load management and muscle fatigue. Teams such as the Baltimore Ravens and Kansas City Chiefs of the NFL; Leicester City and Manchester City of the English Premier League; the Dominican Republic national baseball team; and the University of Kentucky Men’s Basketball Program endorses and uses the platform. Spellman Performance’s Spellmans also used Strive smart apparel to help players train for the NFL Scouting Combine.

As early as 2018, Strive developed compression shorts with a pod connected to the waistband, complete with ECG, EMG, GPS, accelerometer and gyroscope technology. Since then, CEO Nikola Mrvaljevic has focused on muscle data and the company has partnered with Kinexon to better analyze muscle recovery.